Amazon my orders 201712/14/2023 ![]() ![]() ![]() Sometimes Amazon itself wins the Box, and sometimes third-party sellers do. It also requires that items sold by its Buy Box winners be new, not used, and only approved sellers may compete for the Buy Box. Who gets to be the default seller in the Buy Box?Īmazon calls the default seller in the Buy Box - the one who gets the business when a customer clicks “Add to Cart” without looking for more options - the “Buy Box winner.” It uses an algorithm to choose a Buy Box winner for each product it sells, prioritizing sellers who offer low prices, use Amazon Prime, have good customer feedback, and keep their items in stock. Understandably, both publishers and authors are deeply unhappy about this change. And, by extension, neither is the author. Which means the publisher might not be getting paid. And there’s no guarantee that if the latter is true, said third-party seller bought the book from the publisher. Now you might be buying the book from Amazon, or you might be buying it from a third-party seller. There was a clear supply chain that sent your money directly into the pockets of the people who wrote and published the book you were buying.īut now, reports the Huffington Post, that’s no longer the default scenario. Amazon, in turn, had bought the book from its publisher or its publisher’s wholesalers, just like if you went to any other bookstore selling new copies of books. It used to be that when you were shopping for a new copy of a book and clicked “Add to Cart,” you were buying the book from Amazon itself. It looks like this: Why, a box that lets you buy! What will they think of next? Amazon The change has to do with what Amazon calls the “Buy Box.” That’s the little box on the right-hand side of Amazon product pages that lets you buy stuff through the company’s massive retail enterprise. And that little tweak has publishers very, very worried. Very recently, Amazon made a small, barely noticeable tweak to the way it sells books. ![]()
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